Did you know the average household receives 157 emails per day?
With a constant stream of special offers and newsletters being fed into our inbox, sales emails have begun to lose their value. A study by DMN has found just 20% of emails in our inbox are actually opened. Compare this to direct mail, and the results couldn’t be more different.
The average household receives just two direct mail pieces per day. Already, this feels more tactile than an email: the physical nature of the direct mail adds a personal touch, while the printed design seems more professional than a mass-produced mail out. As a result, a massive 90% of direct mail is opened.
Direct mail is often deemed more trustworthy than digital marketing.
An article by USPS Delivers revealed 82% of millennials found messages printed on paper more trustworthy than those on digital. This could be due to the influx of spam accounts and scammers operating online today. Indeed, UK police statistics show victims of cyber-crime lose more than £190,000 per day!
Direct mail also leaves a far greater impression on your clients. In a report titled Enhancing the Value of Mail: The Human Response, the United States Postal Service revealed direct mail has a more significant emotional impact than digital marketing. As a result, recipients can recall its message up to one week later. This may be due to the tangible nature of direct mail: by holding a flyer or leaflet in your hands, you take in far more of its content than if you scroll past a post on social media. Indeed, a study by DMN found 48% of people retain direct mail for future reference.
As a result, direct mail generates a much higher response rate than digital marketing.
According to a report by the Direct Marketing Association, direct mail generates a 37% higher response rate than email. With an average household response rate of 5.1%, it leaves emails (0.6%), paid search (0.6%), and social media (0.4%) in its shadow.
Targeted print campaigns can be far more lucrative for your business than digital alternatives.
Minuteman Press in Norwich have the equipment and experience necessary to help your mailing project succeed. Whether you want to reach a precise group or a specific territory, we have the data resources to handle it. If you have a mailing list, we can incorporate it into a mailing piece for you.
We use postal-approved software to cost-effectively mail your materials. And if you want to kick it up a notch, you can customise your direct mail pieces for each individual with variable data printing. For more information about this service, email norwich@minutemanpress.com today!
